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Sunday, October 18, 2026
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TikTok Offers Users Control to Reduce Artificial Intelligence-Made Media in Their Feeds

The platform is rolling out a new feature that permits them to cut down on the quantity of AI-made media appearing in their streams. This step comes as the platform revealed that it presently contains over 1 thousand million AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale launch. This advancement coincides with a increase in AI content, fueled by recent AI video creators.

AI Proliferation Online

It has been noted that nearly a tenth of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently absurd or dreamlike.

Our research shows that many people enjoy content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the ability to adjust the amount of that, based on their own preferences,” said a spokesperson.

Volume and Proportions

TikTok announced that there are presently over a billion videos on its network tagged as made with AI. In total, more than 100 million media items are submitted to the app each day, making AI-generated material a minor percentage of its overall inventory.

User Control Features

Members will be capable of decrease or raise the volume of AI-generated videos they view by using the content preference option in the application and choosing AI-made media. Further subjects that are already be adjusted under the setting cover current affairs, clothing, beauty, and dance.

AI Disclosure Rules

Its policies mandate content makers to label lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic AI-generated clip that is without a tag can be removed under its terms of service.

In addition, the app will henceforth apply an AI-generated watermark to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing AI-generated material. This action is aimed to stop users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is additionally launching a $2 million educational fund for experts and groups to produce educational content about using AI responsibly. This project will assist charitable organizations specializing in training computer science.

Moderation Strategy

The video-sharing app has defended its content review process, during discussion over plans to lay off hundreds of review team members in Britain. The company is planning to eliminate hundreds of positions in its content moderation division in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by automated systems.

A company official stated that people-led review would continue to be important, but artificial intelligence can protect employees by removing the most distressing content prior to it has to be seen by humans. TikTok reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as quickly as possible, which is why a lot of the machine support is proving valuable operate efficiently.”
Written by

Cynthia Ruiz

A seasoned journalist with a passion for uncovering global stories and delivering engaging content to readers worldwide.

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